One of the most notable changes is the extent to which fashion is now a key driver of lingerie. Basic ranges and colours such as black, white and nude still underpin the market, but fashion influenced pieces are becoming increasingly popular. This is evident in the recent trend of underwear as outerwear. The previous couple of seasons have seen the catwalks awash with flashes of beautiful undergarments such as bustiers, corsets, longline bras, bodies and delicate camisoles.

The fashion industry has also become the driving force behind the concept of a `lingerie wardrobe`. Women now realise the importance of creating the right foundation under their garments, and also want a daily choice of underwear to co-ordinate with their outer wear, or type of mood they are in. This concept therefore is opening up women`s demand to want a vast choice of underwear to pick from within their wardrobes.

In terms of briefs, the last decade has seen a definate and steady decline in the popularity of thongs, and a move towards fuller knickers, such as Brazilian, boyshort and high waisted knicker.

Increasingly women are also looking for more glamorous and indulgent pieces of lingerie. They want beautifully designed underwear, made from luxurious fabrics such as pure silk satin, delicate lace and chiffon. These items are a pleasure to wear and confidence inspiring.

Taken from article in `Lingerie Insight` publication.

News Review

A study by market research company `Verdict` forecast that Christmas 2010 was to be the best Christmas since before the recession. Clothing, food and grocery, and health and beauty products were set to see the largest increase. Online sales were predicted to account over three quarters of the growth in spending.

Information taken from `Lingerie Insight` publication.

NEW FANCY DRESS RANGE

We have updated our stock range to include many new fancy dress items for you to choose from. After a successful `Fancy Dress` launch, many of our Halloween and Christmas costumes are already out of stock!! Proving that we always stock items that are in demand by our customers!

We are constantly updating our website, so please, keep visitng our website if you see that we havent got a particular item one day, as it will usually be re-stocked within a couple of days and available for you to buy.

We will also be stocking `men`s fancy dress costumes` and `children`s fancy dress costumes` within the next few weeks, ready for your Christmas fancy dress nights and new years eve parties!

A recent newspaper published the following findings about how women feel about their lingerie:

"The average woman will spend more than £15,000 on lingerie in her lifetime, according to a new study. It also emerged that one in two women believe lingerie to be the most important part of their outfit.

With such a variety of prices and styles of lingerie, and women wanting to look and feel their best, it seems that even in the economic downturn women wont cut back on their underwear spend.

It also emerged that a whopping 82% of women admit they feel more confident and desirable when they are wearing nice underwear."

(Taken from Herald Express June 30th)

Its the summer and no doubt you`ll be going to a Hen Night over the next few months.

Well, take a look through our `Costumes` section and see if there are any outfits you can see you and your friends in for a fantastic themed night out?!